01
Tools
Focused, on-demand tools for developer identity, interviews, evaluations, positioning, messaging, documentation, content, and channels.
Explore the toolsAbout
Dev tool growth breaks differently.
Developers discover, evaluate, adopt, and advocate for products through technical proof, working code, trusted peers, useful documentation, and fit with the work already in front of them.
Built for Devs exists to help companies understand that path and fix what is blocking it.
Why we built it
A dashboard can show the drop. It cannot explain the decision.
Dev tool teams have analytics, support tickets, sales calls, community conversations, and product telemetry. What they often lack is a connected explanation:
- Were the right developers attracted?
- Did the message create the right expectation?
- Did the product and documentation earn trust?
- What happened during the first real attempt?
- Why did a developer choose, delay, work around, or leave?
- Which change deserves investment next?
Built for Devs connects direct developer evidence with the work that follows.
Beliefs
What we believe
Developers are a market—not a generic audience.
Role, stack, seniority, workflow, company context, and technical constraints change what a developer values and adopts.Product experience is part of GTM.
The homepage promise, documentation, quickstart, setup, first result, and product behavior form one adoption argument.Research should change decisions.
An interview deck has little value if it never changes the market, product, message, content, or channel strategy.Human and agent adoption both matter.
Coding agents increasingly discover, interpret, and use developer products. Their failures reveal a distinct set of adoption gaps.Honest evidence beats confident guessing.
Missing evidence stays visible, and drafts built without direct research are labeled accordingly.
Offer
What we offer
02
Developer GTM Strategy
A complete team-led engagement for companies that need to diagnose growth and rebuild the GTM around the answer.
See the complete engagement03
Developer network
A structured network supporting ICP matching, research recruiting, evaluations, enrichment, and channel intelligence.
Explore the networkTeam
Built by people who know dev tool GTM from the inside.
Founder
Tessa Kriesel
Tessa Kriesel is Founding Technical GTM at Tabstack, Mozilla's browser automation infrastructure for AI agents. Writing code since 2006, with ten years in DevRel and dev tool GTM including Twitter and Snap, she founded Devocate (acquired by Common Room) and runs Built for Devs, a dev tool GTM agency.