Uncover Your Biggest Opportunities

Your Edge in the Developer Ecosystem

Through strong relationships with developers, we uncover market gaps, unmet developer needs, and growth opportunities — helping founders drive adoption, retain users, and build products developers love.

Trusted by developers and other ambitious startups like yours

Know How to Get Your Product Discovered

Turn Developer Insights into Growth

We help you understand what's really happening in your developer ecosystem and how to turn those insights into actionable growth. Work with us to understand:

  • Where your target developers spend their time

  • What drives their tool selection decisions

  • How to increase your product's visibility

  • Which developer channels work best

  • What's preventing wider adoption

  • Which competitors you should care about

We bridge the gap between developers and founders by combining actionable insights with strong developer relationships. We help you understand your developer ecosystem deeply; then we plan your 90-day growth strategy in one day.

"Tessa's passion for the DevRel work was very much a differentiating factor. In our conversations, her enthusiasm for a good Dev Experience and DevRel function stood out. It gave us confidence that she's not only skilled at her craft but also cares deeply about the quality of her work."

Fiona from TinyFish, AgentQL

Case Study

From no developer AHA Moment to #1 Product of the Day and Week on Product Hunt

Problem: A technically solid product was preparing for their public debut and asked our team to audit their experience.Key Fix: Stellar getting started guide and an interactive playground that lets developers experience the value immediately.Result: #1 Product of the Day and Week on Product Hunt. 🔥

Understanding Your Opportunities

You Solved a Dev Problem. Now What?

You built your developer tool because you saw a real problem that needed solving. You experienced the pain firsthand and knew there had to be a better way.Your next step is to uncover market gaps, identify your ideal developers, and create an effective distribution plan.

But if you’re like most technical founders,

  • Your research seems to keep missing the opportunities that could set you apart from competitors

  • You think you know which developers need your tool, but you're not 100% sure if they're the right ones

  • Your distribution efforts span across various channels, but you’re not seeing the traction you’d expect

  • Your product roadmap focuses on features when the real growth drivers lie elsewhere

We've seen brilliant technical founders get sidetracked by endless feature development when they actually needed clarity on their market position and focused developer growth strategy.

We provide answers to the questions blocking you from understanding your biggest market opportunities and how to grow your customer base.

"Dogged persistence is what I think separates Tessa from everybody else. The difference is, when she's on the trail for her client, she's going to run as hard as she can. She'll break every barrier and push through every issue to deliver for them. This level of partnership is unlike anything they've ever experienced. If I were talking to them, I'd say, "Listen, there will be many people who can do this. here's the difference you're going to see from Tessa: dogged pursuit."

Chris Lema, CEO at Motivations.AI

We Bring Clarity to Complexity

Developer Ecosystem Navigator

Take the guesswork out of your market opportunity. Through in-depth research and developer ecosystem analysis, we'll uncover:

  • Your actual tool buyers and their profiles

  • Untapped opportunities in the market

  • Competitor strengths and weaknesses

  • Most effective developer outreach channels

  • Optimizations to your developer experience

In just two weeks, get data-driven insights into your market position and growth opportunities. Then, through a focused workshop, we'll create your 90-day growth plan targeting your most promising market opportunity.

"Tessa's difference factor is that she shows up with empathy and understanding while knowing her shit really really well."

Stephen Goldberg, CEO at HarperDB

Investment

Developer Ecosystem Navigator

We know that runway is difficult for many technical founders.
We ensure you get the value you need from our insights and direction.

Mapping the Ecosystem

$4,900

One-Time

Dev Ecosystem Report and 90-Day Growth Plan

  • Your actual buyers and their profiles

  • Untapped market opportunities

  • Competitor strengths and weaknesses

  • Most effective developer outreach channels

  • Onboarding experience recommendations

Ongoing Navigation

$2,900

Monthly

Quarterly Market Refresh and Strategic Iteration Sessions

  • Strategic iteration sessions, bi-weekly

  • Async support, 10 detailed replies

  • Emerging developer outreach channels

  • Developer ecosystem trends and shifts

  • Quarterly refresh on gaps, competitors, and trends

"The first thing that comes to mind about Tessa is that she deeply understands the wants and needs of the developer audience and is able to empathize with them and advocate for them with internal teams. To say another way, she's great at ensuring the teams that build products for developers do so in a way that is developer-friendly and gets at the core of the problem they’re trying to solve. As a bonus, I think she's great at putting all of this into detailed strategy, documents, and plans that are easy to follow and help rally a team behind her to solve."

Alston Cheek, Partnerships Director at Snapchat AR

DevRel Expert & CEO

Tessa Kriesel

Tessa fast-tracks developer tools from idea to developer favorite. With 10+ years in DevRel leadership, she guided startups and enterprises in building developer programs that boost adoption and revenue.

Content, Videos, Events, & More

Join the Developer Hub

Join our developer hub where we talk about dev tools, and how to build successful software products.