Trusted by developers and other ambitious companies like yours
Services
Services
We build developer programs and strategies that attract, inspire, and retain developers to your product.
Discovery of Developer Needs
Developers audit your current developer journey and product experience, we capture feedback from customers and target prospects, and do market research to provide a comprehensive report on your developers needs.
Define and Measure the Dev Journey
We define the journey your developers want to experience when they're building with your product, and measure their success along the way with a custom developer health dashboard so you can recognize friction early and resolve it.
Developer Journey Optimizations
We'll dive in and deliver the optimizations we recommended to your developer journey and experience. We'll improve your documentation, start a blog, re-write your website messaging, or freshen your GitHub profile, that kind-of-thing.
Developer Growth Strategy
A [DevRel] growth and adoption strategy and roadmap that provides confidence to immediately deliver success. Including content strategy, event and channel engagement, community programs, partnerships, advocacy, and much more.
Bring Developers Together
With our 5,500+ developer network and robust community platform, we curate developer events, meetups, small gatherings, and everything in between. We live to bring developers together around meaningful tech topics.
Self-Serve Developer Training
We can facilitate virtual or in-person training to level up your team to understand and serve developers as users better. Bringing together the entire company around a joined purpose, implementing practices that keep developers' desired journeys in mind.
We Make Devs Happy 😊
Let us help you make your developers happy too.
How We're Different
How We're Different
Fiona, GTM & Product, AgentQL
"Tessa's passion for the DevRel work was very much a differentiating factor. In our conversations, her enthusiasm for a good Dev Experience and DevRel function stood out. It gave us confidence that she's not only skilled at her craft but also cares deeply about the quality of her work."
Stephen Goldberg, CEO, HarperDB
"Tessa's difference factor is that she shows up with empathy and understanding while knowing her shit really really well."
John Vajda, DX, Deepgram
"Tessa’s coaching has turbocharged my growth in DevRel leadership, leveling up my skills 10x. Her insights have been a game-changer, sharpening my strategic thinking, communication style, and my ability to build solid stakeholder relationships—boosting the value and impact of my DevRel team."
Matt Cano, Developer Partnerships at Snapchat
"..the first thing that comes to mind is that Tessa inspires better than pretty much anyone I know. A combination of her energy, her optimistic outlook and technical depth make her really effective at inspiring people to see what is possible or what could be accomplished by working together with her.”
Alston Cheek, Director of Partnerships, Snapchat
"The first thing that comes to mind about Tessa is that she deeply understands the wants and needs of the developer audience and is able to empathize with them and advocate for them with internal teams. To say another way, she's great at ensuring the teams that build products for developers do so in a way that is developer-friendly and gets at the core of the problem they’re trying to solve. As a bonus, I think she's great at putting all of this into detailed strategy, documents, and plans that are easy to follow and help rally a team behind her to solve."
Chris Lema, CEO, Motivations.AI
"Dogged persistence is what I think separates Tessa from everybody else. The difference is, when she's on the trail for her client, she's going to run as hard as she can. She'll break every barrier and push through every issue to deliver for them. This level of partnership is unlike anything they've ever experienced. If I were talking to them, I'd say, "Listen, there will be many people who can do this. here's the difference you're going to see from Tessa: dogged pursuit."
Our Approach to DevRel
Our Approach to DevRel
Developer relations (DevRel) is building strong relationships between a company and its technical users. It focuses on helping developers adopt and succeed with the company's products, fostering trust, advocacy, and loyalty to drive developer growth and adoption.
You might be asking yourself, "why do developers require such a specific approach like DevRel?"
Developers are naturally untrusting and they hate annoyances and time-wasters. Sales outreach, browser ads, marketing emails, all a waste of their time. It distracts them from building stuff. They love to build stuff. And they dislike anything that stops them from building. So companies have to operate differently to attract the attention and admiration of developers. Ideally while the developer is actively building or you risk being forgotten as they quickly and diligently solve their problems, moving onto their next challenge or thing to build.
Our DevRel approach includes deeply understanding the problem you solve for developers, so we can focus on the ones willing to try a new solution. We then target your growth techniques at those eager users when they need your solution most. We build credibility with developers as we drive awareness through authentic engagement and content opportunities, like forums, streams, blogs, and conferences, helping developers when they need it most. After we've captured a developers attention, we want to ensure that their entire experience from landing on the homepage to docs to signup is friction-less, BS free, and quickly gets a developer to that AHA moment—the moment at which they see the value in your product. Then we want to ensure the experience working with the product is simple, well-outlined, and represents "developer common sense." We scale internal support operations through user-empowered community and resources. And finally, when we've gained the love of developers, we empower those developers to spread the love themselves, externally and internally, to continue to grow the user base while also supporting new incoming users of your product.
This is how the DevRel team I led & supporting staff deflected 85% of developer support needs in 18 months and doubled the developer pipeline in 3 months for an enterprise AR SDK.
We're Already Friends With Your Developers
We're Already Friends With Your Developers
Because we've been building developer relationships for 15 years. We know what they want and they're already in our circle. Ready to work with us yet?