Developer Adoption Intelligence

Is your dev tool ready for developers and their agents?

Developers judge your product in minutes. Their coding agents judge it in seconds. Built for Devs evaluates your product every week with ICP-matched agents, tracks how real developers move through it, and tells you exactly what to fix.

Developer journey live
−28% 100% LAND TTV 4d 6h 31% REACH VALUE LAND SIGN UP INSTALL FIRST CALL SHIP

Most developers fall off before they ever reach value. Built for Devs shows you the exact stage, and how long value takes.

Built by someone who’s been inside companies like

Twitter
GitHub
Google
Arcjet
Deepgram
Flipt
CircleCI
AgentQL
WP Engine
Pantheon
Snapchat Camera Kit
HarperDB
Lacework
Rebrandly
Filebase
The problem

Developers drop off silently. Agents fail even faster.

Your analytics show the drop, not the reason. User interviews give you polite answers, not real ones. And you’re too close to your own product to feel the friction a new developer feels.

Now there’s a second audience you can’t see at all. A growing share of first contact with your product isn’t a developer reading your docs. It’s their coding agent, parsing your quickstart and reporting back. When it fails, nobody files an issue. The developer just hears “this didn’t work” and moves on.

You can’t fix what you never see breaking. Built for Devs watches both audiences for you.

How it works

Three layers. One picture.

Readiness tells you what breaks. Reality shows you who it breaks for. Results gets it fixed.

01
Readiness

Find out what breaks before your users do

Every week, an AI agent built to match your ICP tries your product end to end. It reads your docs, signs up, follows your quickstart, and works toward first value the way a developer’s coding agent would. Every run becomes a scored report: where it got stuck, what it misread, how long value took.

When you need the human layer, ICP-matched developers from our network record their screens doing the same thing and narrate exactly what they think.

Weekly agent evals ICP personas Human evals on demand
Evaluations ICP-matched
agent · backend eng complete
agent · data eng running
@ana_builds recording
@k_ops matched

agents weekly · humans on demand · findings reported

02
Reality

See how real developers actually move through your product

One script across your site, docs, and product gives you the live signal: time to value, journey stages, drop-off rates, and the friction most analytics never catch. Rage clicks. JavaScript errors. What developers copy and where they stall.

Every session gets a timeline and an AI summary, so you can replay exactly what a developer experienced without guessing from pageviews.

Live tracking script Time to value Friction signals
Journey · drop-off TTV 4d 6h
Discovery 100%
First impression −28% 72%
Onboarding 51%
First call 38%
Ship · value 31%
03
Results

Fix the right things and prove they worked

Recommendations are synthesized from all three sources: agent evaluations, human findings, and live signal. Each one cites the evidence behind it, so you know why it matters before you spend a sprint on it. Your next agent run and your TTV trend tell you whether it worked.

Want a recommendation shipped instead of just reported? Buy it as a result. Each one comes with a deliverable type and a quote, and we write and ship it for you as a content pr or specify it in a strategy doc. Results are an add-on on any plan, available now.

Evidence-cited recommendations TTV trending Add-on on any plan
High impact 1 of 5

The weekly agent run and 2 human sessions both stalled at auth setup. Move the API key step into the quickstart’s first block.

Mark done Dismiss
Time to value 6d 2h 4d 6h ↓ 31%
Proof

Don’t take our word for it

“The ROI was huge. What we got from Built for Devs was completely different—actionable, clear insights that gave us a real sense of where to go next. This was critical to our process. We wouldn’t have been able to get these results on our own.”

Founder and CEO, Deplyr

The full product, on every plan.

Plans start at $299 a month with one ICP and a weekly agent evaluation. Growth and Scale add more audiences and more traffic, not more features. Human evaluations are $499 on any plan. Results are a per-recommendation add-on, from $499.

For developers

Get paid to try developer tools.

Screen-record yourself trying a product for the first time, say what you really think, and get paid. No meetings. No scripts. Fully anonymous.

Your next signup might be an agent.

Find out what it sees. Your first agent evaluation runs during onboarding.